"Disruption" is one of those buzzwords that constantly comes up in the digital industry. Hardly any pitch, no strategy paper that can do without the term. But what's really behind it? Is disruption just a trendy word—or are there real examples that show how profound changes can be?
Music Streaming: More Than Just Hype
The music streaming example shows that disruption can be more than a buzzword. Services like Spotify haven't just changed the way we listen to music. They have turned entire business models, distribution channels, and even the role of artists and labels upside down. The industry had to reinvent itself—and is still doing so. Streaming is the dominant model today, traditional physical media has become a niche.
Subscription Economy: Change Instead of Ownership
The subscription economy is also more than a trend. It represents the shift from ownership to flexible usage—whether for music, software, or mobility. Companies and customers benefit from new possibilities, but also from new challenges. The changes are noticeable and go far beyond mere buzzwords.
WalkingCows Consulting: More Than Buzzwords
At WalkingCows Consulting, it's not about serving buzzwords. We look closely at what's currently happening in the market, where the hype ends, and how real innovations affect organizations and processes. Our claim is to not only recognize trends but to use them sensibly and sustainably. Because disruptions are valuable when they are recognized and create real added value, not just look good on slides.
Conclusion
Disruption is not always just an empty buzzword. Those who look closer recognize the real changes—and can use them for themselves. At WalkingCows Consulting, it's about discovering the potential behind the buzzwords with open eyes and a clear view, but also avoiding pointless efforts.